Laboratorios Belloch is a family-owned company, based in Paterna (Valencia), founded in the 1950s by Mr Juan Ramón Belloch, Doctor of Chemicals, with the aim of creating personal care products and cosmetics. The company’s constant commitment and dedication to creating products for the care and beauty of women led it to developing a multitude of products, some of which are still market leaders. In 1972, its star product, hairspray, was launched under the NELLY brand, and it has been a leader in the Spanish market ever since.
Today, the second generation of the family, following in the footsteps and sharing the passion for and dedication to the world of cosmetics of its predecessor and visionary, has consolidated the company’s activities and turned it into one of the most important in the Spanish hair care and cosmetics market.
Our experience and professionalism are our endorsement. Our trajectory provides the perfect foundation for growth at international level.